Curating Authentic Africa Experiences

Our Africa. Your Journey.

I (Duncan ) grew up under the vast Southern African sky,
where every sunrise painted the horizon with colours that no photograph could
ever capture. This land didn’t just shape my childhood, it became part of my
very being. The rhythm of village life, the majesty of untamed wilderness, the
warmth of communities that welcomed me as family – Africa carved herself into
my soul in ways I’m still discovering.

Over the years, I’ve watched the world form opinions about
my continent based on fragments of stories, missing the profound beauty that I
wake up to every day. They see headlines, but I see the master craftsman whose
hands create art from clay and wire. They hear statistics, but I hear the
laughter of children playing in dusty streets and the wisdom of elders sharing
stories under acacia trees. They imagine danger, but I know the safety of being
embraced by communities where ubuntu – the belief that we are all connected –
isn’t just a concept, it’s a way of life.

My wife (Ajanie) and I have made it our mission to bridge
this gap. Through our brands LUX & TRACK AFRICA & 4xTOURING, we’re not
just curating tours – we’re opening our home to you. We’re sharing the Africa
that raised me, shaped us, and continues to fill us with wonder every single
day.

When you travel with us, you’re not just visiting a
destination. You’re stepping into our world, walking the paths we’ve walked,
meeting the people who’ve touched our lives, experiencing the moments that
still give us goosebumps after all these years. From luxury lodges nestled in
pristine wilderness to intimate cultural exchanges in villages, every
experience we craft comes from a place of deep personal connection.

We want you to feel what we feel when an elephant herd
crosses your path at golden hour. We want you to understand why a simple
conversation can shift your entire perspective on life. We want you to discover
why, no matter how far we’ve travelled in this world, Africa remains the place
where our heart beats strongest and our souls feel most alive.

This is our invitation to see our continent through our eyes
– to look beyond the stereotypes and discover the Africa that has captured
hearts for generations. The Africa that will capture yours.

Welcome To Our World

Duncan & Ajanie

OUR MISSION

To share the beauty, diversity, and wonder of Africa responsibly and respectfully. We aim to promote meaningful connections and transformative experiences, sustainable travel tips, and thoughtful engagement with local cultures. We are committed to protecting fragile ecosystems and threatened species. We aim to inspire a new generation of enlightened global citizens who journey with open minds, kind hearts, and a desire to tread lightly and make a positive impact.

OUR ETHOS

"I am what I am because of who we all are" - Ancient African word Ubuntu.

We believe travel should be a force for good - opening hearts and minds, creating connections, and inspiring action whilst enjoying the world we share. Our ethos is built on caring - for the lands we explore, the people we meet, and the plant and wildlife we encounter. We believe in treading lightly, giving back where we can, and aiming to leave every place we visit better than we found it.

2025-2026 SEASON

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